The awards for this monstrous campaign keep rolling in. Check us out getting two One Show bronze pencils and a Webby!
Designing a book of this magnitude required me to get into a very dark head space. You can’t simply sit down and start creating something so macabre without succumbing to the very dark things in yourself.
While all our design work was going on for the app, Greg Braun, my ECD called me to discuss what else we could do to make the experience “epic”. We talked about the stellar success of the original SDCC 2012 Owner’s Manual. Frankly, we were both shocked at how popular that book had become and, even more so, the fervor of it’s eBay buyers.
Yep, its always awesome to see the work in market. Continue reading
During the development of the app, we had started concepting what the logo and name should be. Truth be told, the name “Chop Shop” was a working title we had come up with when we initially pitched the idea.