Hey guys….thanks for all the emails and responses I have been getting. It’s truly great to see how far the app has gotten. Even more so, the enthusiasm for me to keep posting has been humbling. Anyhow,
thanks so much. And…now for something completely different.
The awards for this monstrous campaign keep rolling in. Check us out getting two One Show bronze pencils and a Webby!
I love the Daily Dead. Not only because they keep me posted on what rocks in the horror and scifi world, they also gave up some love. Check it out here: Daily Dead .
While all our design work was going on for the app, Greg Braun, my ECD called me to discuss what else we could do to make the experience “epic”. We talked about the stellar success of the original SDCC 2012 Owner’s Manual. Frankly, we were both shocked at how popular that book had become and, even more so, the fervor of it’s eBay buyers.
Now that we had agreed on a final design for the app, we needed to craft a compelling story that made sense. Frankly, we just had so much to say that the campaign took on a life of it’s own. We wanted to excite Walking Dead fans and, at the same time, build something that speaks pop culture for Hyundai.
Regie and I went right to work coming up with different ideas. Also, we have a new writer join up with us by the name of Brian Chin. Brian would eventually help with a lot of the collaborative storytelling. We had several and honed it down to two concepts we felt passionate about. One was based around a nationwide scavenger hunt that would immerse players in a zombie world. Anyone with a smart phone could snap photos Continue reading
Initial rough logo ideas. – circa March 2013
Regie and I started chatting about what would be a cool continuation of our Walking Dead and Hyundai franchise. We both knew it needed to be sincere and different. In social networks, I noticed that fans were coming out of the wood work talking about their ideal zombie survival machine. Continue reading
We got the book done in a few weeks.
I remember getting the proofs from the printer and felt something was missing. I couldn’t quite put my finger on it but something told me the manual required a little touch to make it special. This book needed to equal The Walking Dead franchise’s commitment to quality storytelling!