Hyundai’s Rogue Engineer’s Journal

ChopShop_Book_2While all our design work was going on for the app, Greg Braun, my ECD called me to discuss what else we could do to make the experience “epic”. We talked about the stellar success of the original SDCC 2012 Owner’s Manual. Frankly, we were both shocked at how popular that book had become and, even more so, the fervor of it’s eBay buyers.

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Pitching concepts….killing concepts…repeat.

Regie and I went right to work coming up with different ideas. Also, we have a new writer join up with us by the name of Brian Chin. Brian would eventually help with a lot of the collaborative storytelling. We had several and honed it down to two concepts we felt passionate about. One was based around a nationwide scavenger hunt that would immerse players in a zombie world. Anyone with a smart phone could snap photos Continue reading

The Chop Shop is born.

concepting_TWD

Initial rough logo ideas. – circa March 2013

Regie and I started chatting about what would be a cool continuation of our Walking Dead and Hyundai franchise. We both knew it needed to be sincere and different. In social networks, I noticed that fans were coming out of the wood work talking about their ideal zombie survival machine. Continue reading

The value of authenticity.

We got the book done in a few weeks.

I remember getting the proofs from the printer and felt something was missing. I couldn’t quite put my finger on it but something told me the manual required a little touch to make it special. This book needed to equal The Walking Dead franchise’s commitment to quality storytelling!

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