During the development of the app, we had started concepting what the logo and name should be. Truth be told, the name “Chop Shop” was a working title we had come up with when we initially pitched the idea.
Now that we had agreed on a final design for the app, we needed to craft a compelling story that made sense. Frankly, we just had so much to say that the campaign took on a life of it’s own. We wanted to excite Walking Dead fans and, at the same time, build something that speaks pop culture for Hyundai.