Pitching concepts….killing concepts…repeat.

Regie and I went right to work coming up with different ideas. Also, we have a new writer join up with us by the name of Brian Chin. Brian would eventually help with a lot of the collaborative storytelling. We had several and honed it down to two concepts we felt passionate about. One was based around a nationwide scavenger hunt that would immerse players in a zombie world. Anyone with a smart phone could snap photos Continue reading

The Chop Shop is born.


Initial rough logo ideas. – circa March 2013

Regie and I started chatting about what would be a cool continuation of our Walking Dead and Hyundai franchise. We both knew it needed to be sincere and different. In social networks, I noticed that fans were coming out of the wood work talking about their ideal zombie survival machine. Continue reading

Post Comic-Con 2012 and what’s next.

After Comic-Con 2012, things went a little quiet. The office was abuzz about the Super Bowl. We had tons of freelancers coming it to work on the big pitches. Anyone in advertising knows how insane Super Bowl projects can be. This year was no different. The Walking Dead was now dark for a bit…..but not long.

There was a little banter about doing a zombie based Super Bowl ad. But nothing really came to fruition. To be honest, I was happy to not see The Walking Dead turned into a commercial leg for the Superbowl. As passionate as I was, I felt it needed to be leveraged correctly to speak to fans. Regie, my writer, agreed.

So between projects, I started concepting several new ideas to continue The Walking Dead partnership. I had a few ideas in my head but nothing quite stood out as a home run. Additionally, we were informed that the Hyundai Tucson would again be in the show. This was great news. The running joke we had in the office was how the car remained clean throughout the series ups and downs. These comments encouraged me to come up with something new car related.

The value of authenticity.

We got the book done in a few weeks.

I remember getting the proofs from the printer and felt something was missing. I couldn’t quite put my finger on it but something told me the manual required a little touch to make it special. This book needed to equal The Walking Dead franchise’s commitment to quality storytelling!

Continue reading