Hyundai’s Rogue Engineer’s Journal

ChopShop_Book_2While all our design work was going on for the app, Greg Braun, my ECD called me to discuss what else we could do to make the experience “epic”. We talked about the stellar success of the original SDCC 2012 Owner’s Manual. Frankly, we were both shocked at how popular that book had become and, even more so, the fervor of it’s eBay buyers.

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2013 Elantra ZSM Owner’s Manual

Regie, my writing partner, and I were considering what to do for San Diego Comic-Con 2012. We were told that Future US was creating a car that definitely struck the heart of The Walking Dead & Hyundai brands. Their Elantra was a primer colored, battle ready car with a weapon arsenal to survive the apocalypse. Some of the parts had names but, for the most part, I felt that the vehicle’s real credit to cool would be to build a story around it.

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