Hyundai’s Rogue Engineer’s Journal

ChopShop_Book_2While all our design work was going on for the app, Greg Braun, my ECD called me to discuss what else we could do to make the experience “epic”. We talked about the stellar success of the original SDCC 2012 Owner’s Manual. Frankly, we were both shocked at how popular that book had become and, even more so, the fervor of it’s eBay buyers.

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The value of authenticity.

We got the book done in a few weeks.

I remember getting the proofs from the printer and felt something was missing. I couldn’t quite put my finger on it but something told me the manual required a little touch to make it special. This book needed to equal The Walking Dead franchise’s commitment to quality storytelling!

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