Hyundai’s Rogue Engineer’s Journal

ChopShop_Book_2While all our design work was going on for the app, Greg Braun, my ECD called me to discuss what else we could do to make the experience “epic”. We talked about the stellar success of the original SDCC 2012 Owner’s Manual. Frankly, we were both shocked at how popular that book had become and, even more so, the fervor of it’s eBay buyers.

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The Chop Shop is born.

concepting_TWD

Initial rough logo ideas. – circa March 2013

Regie and I started chatting about what would be a cool continuation of our Walking Dead and Hyundai franchise. We both knew it needed to be sincere and different. In social networks, I noticed that fans were coming out of the wood work talking about their ideal zombie survival machine. Continue reading

The 2013 Elantra Coupe ZSM

Hyundai and Skybound had already begun building a Zombie Survival Car for San Diego Comic-Con 2012. The vehicle was to be built by master crafter Gary Castillo of Design Craft Fabrication. The Elantra ZSE was already well into development and was under the direction of Robert Kirkman himself. Skybound provided illustrations to help the fabricators build what would be seen. The result was pretty cool in my opinion. Still, I wanted to see more and this lit a fire in me for the following year. I didn’t get to art direct any of this. But, it would pave the wave of inspiration and all good things to come.

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